STEP OUT OF THE DARK

Performance advertisingfor physical stores.

Steer your media budget by what it contributes to each store’s revenue. Measured in real store visits, by our own in-store sensors.

  • Live in 45,000 stores
  • Our own sensors. No third-party location data.
  • Starts from the budget you already spend
SPRING CAMPAIGN · 12 STORESStore revenue contribution
Mar 3 – May 25, 2026
Media spend$48,000
Shoppers exposed31,540
Shopper coverage27%
Waste recovered$10,600lost before Kairos AI
Share of store visitors exposed to the campaign, by weekBefore KairosSteered by Kairos
Week 5: Kairos takes over · 5% → 27%
STORECOVERAGECONTRIBUTION
Raleigh, NC31%$18,400
Richmond, VA27%$14,900
Hartford, CT24%$11,200
Sample data for illustration

The problem

Stop blind offline spend.

Billboards. Radio. Local TV. Direct mail. You pay for them every month. None of them tell you what they earn in store.

Offline

No data.

Billboards come with photos. Radio with ratings. TV with GRPs. Mail with a drop count. Nothing on who came into your stores.

Digital

Data you can't trust.

Platforms report store visits from phone GPS. Our study of 150,000 visits across 400 sites: about 95% of those visits are wrong. Clean dashboard. Wrong numbers.

Either way, you pay to reach people who will never come in. That spend has a name: media waste.

Kairos AI barometer

Media waste, channel by channel.

The share of spend that reaches people who never set foot in your stores. Measured in store.

Print52%
Billboards46%
Direct mail41%
Local radio38%
Local TV35%
Social33%
Connected TV29%
Search18%

Across our studies, that share runs from 18% to over 77%. That is not a measurement gap. That is cash lost on every campaign.

Media waste calculator · Kairos AI barometer

What is your media waste?

Pick a channel and your monthly budget on it. See how much reaches people who never walk into your stores.

1 · The channel you buy

2 · Your monthly budget on it

Budget per month$5,000
$500$7.5k$15k$22.5k$30k

Where that budget goes

??
Reaches people who never enter your stores: ?Reaches your real visitors: ?

Today, nobody can tell you how this bar splits. That is what running blind means.

Your media waste today

On this channel and this budget, our barometer gives a precise share of your spend that reaches people who never walk into your stores. Money you pay every month, for no return in store.

Based on the Kairos AI barometer: campaigns measured in store with beacons, across 45,000 stores.

Almost there

Leave your details: we send you the estimate for this channel, and a personalized study for your sector, built on your own channels and budgets.

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We are preparing your estimate for this channel and a personalized study for your sector, built on your own channels and budgets. You will receive them by email shortly.

Built on the Kairos AI barometer: campaigns measured in store with beacons.







    How it works

    Measured by in-store sensors.

    Our own sensors, in your stores. No GPS. No third-party location data.

    01

    Sensors in your stores.

    We ship them. Your team sticks them near the door. Free, no wiring, no IT ticket. From day one, every visit is observed, 20x more precise than GPS.

    02

    Matched to your campaigns.

    Each visit is matched to the campaigns Kairos AI runs for you. Ad by ad, store by store.

    03

    Budget steered by store revenue.

    Money moves every week to the media that contributes most to each store's revenue. Same budget.

    How we measure →
    CCPACPRA READY

    The sensor

    The sensor behind every number.

    A small device near your door. It is what lets Kairos AI steer your budget by store revenue.

    Passive.

    It only broadcasts a signal. It collects no personal data.

    10-year battery.

    No power outlet, nothing to plug in. Nobody can unplug it, so no visit data gets lost.

    Free.

    No hidden cost. No subscription. Replaced free if one fails.

    Trains Kairos AI on your stores.

    Your own store visits train our algorithms. That is what lets Kairos AI steer each dollar by its contribution to your store revenue.

    Why not GPS?

    Downtown

    5%

    of GPS visits are accurate within 16 feet (5 m). In a city center, GPS can't tell your store from the one next door.

    Shopping districts

    35%

    of GPS visits are accurate within 330 feet (100 m). Not reliable in a mall or along a retail strip either.

    Our sensor

    20x

    more precise than GPS. The visit is observed inside your store. The only way to steer every dollar toward store revenue.

    Source: Kairos internal study, 150,000 visits across 400 sites. Read the study

    The switch

    Move the budget you spend blind.

    Billboards, radio, local TV, mail. Same money, moved to performance advertising and steered by what it contributes to each store's revenue.

    Out-of-home

    Billboards & OOH

    Your monthly panel spend, moved to campaigns Kairos AI steers every week toward your store visitors.

    Billboards →
    Audio & video

    Radio & local TV

    Ratings tell you who listens. Move that budget to the people who shop in your stores.

    Radio & local TV →
    Print

    Direct mail

    Same budget as your next drop, steered on the neighborhoods your visitors come from.

    Direct mail →
    Online

    Digital

    Already buying online? Kairos AI steers it on store revenue, not on clicks or GPS visits.

    Digital →

    Proof

    Built with the largest chains. Now open to smaller ones.

    Proven in 45,000 stores with the largest retail chains. Now open to independent retailers and regional chains.

    Trusted by the largest retail chains.

    SephoraKFCMcDonald'sMichelinMINIMG MotorWestfieldAllianzShiseidoEstée LauderUniversalDecathlonSephoraKFCMcDonald'sMichelinMINIMG MotorWestfieldAllianzShiseidoEstée LauderUniversalDecathlon

    30,000+

    campaigns measured on store revenue

    45,000+

    stores equipped, including North America

    Independently audited

    methodology, audited by an independent media audit body

    Universal Pictures · Entertainment

    +47%

    Exposed visitors on a film release, with a 32% lower cost per exposed visitor.

    Decathlon · Sport

    +45%

    Exposed visitors on the Christmas plan, at equal budget. Eight-figure revenue contribution.

    KFC · Restaurants

    -29%

    Cost per exposed visitor, +22% conversion. A/B test on 28 restaurants.

    Results as reported to each client.

    Read customer stories →

    Pricing

    Two ways to start. Same platform, sized to your network.

    Local businesses

    Local Pilot

    We start from the budget you already spend. Sensors included. We measure your media waste, cut it, and report what each campaign contributes to store revenue.

    From $300 per campaign, per store

    Minimum per store and per campaign. No commitment beyond the pilot.

    Store chains

    Regional Program

    Performance-based pricing. Kairos AI takes over the channels you run blind, recovers the waste and steers the budget by store revenue. Monthly reviews with your team and your store managers.

    From $50k per year. No agency fee.

    Performance-based. Shown on the invoice.

    National networks · Enterprise.The full program our largest clients run on. Custom pricing.Talk to us →See pricing

    Platform

    What the big chains already have. Now sized for you.

    The platform the largest retail chains run on. Every part of it is open to you.

    Brand budgets

    Steered by contribution to store revenue.

    Performance budgets

    Promotions and sales events, read on incremental lift with a control group.

    Extra budget required

    $0

    Media waste report

    The share of each campaign spent on people who never visit. In dollars.

    Media waste →

    Trade areas

    Budget moves to the neighborhoods your store visitors come from.

    Trade areas →

    Audiences

    Stop paying to reach people who never walk into your stores.

    Audiences →

    Creatives by store revenue

    Keep the creative your store visitors actually saw.

    Creatives →

    Performance campaigns

    Promotions and sales events, read with a control group.

    Performance campaigns →

    Store-level reporting

    One view for leadership. One for each store manager.

    Reporting →

    Kairos AI agent

    Ask about your campaigns in plain English.

    FAQ

    Questions, answered.

    Everything you need to know about recovering the media budget you spend blind.

    Get early access
    Do I need to be a big chain?

    No. Kairos runs in 45,000 stores with the largest retail chains, and the platform is now open to independent retailers and regional chains. If you buy billboards, radio, local TV or mail without knowing what it brings in store, part of that budget is lost today. We move it to performance advertising.

    Do I need more budget?

    No. We start from the media you already buy. Sensors are free, with no hidden cost.

    Do you promise more store visits?

    No. We measure visits. We don't promise them. We steer your budget by its contribution to store revenue. On promotions and sales events, we also read the incremental lift with a control group.

    How is this different from GPS or foot-traffic data?

    GPS visits are mostly inferred. Our study of 150,000 visits across 400 sites found about 95% of them wrong. Our sensors sit in your stores. Every visit is observed.

    Can I work with my agency?

    Yes. Your agency keeps the strategy and the creative. Kairos AI takes over the budgets you spend blind and steers them by store revenue.

    All questions →

    Get early access.

    We’ll show you your media waste on your own plan.
    Live in 45,000 stores · Measured by our own in-store sensors · independently audited methodology