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STEP OUT OF THE DARK

Recover the ad dollarsyour stores are losing.

Without knowing it, you spend money exposing people who will never set foot in your stores. Kairos AI steers those budgets by their contribution to in-store revenue. Join the most advanced marketers in the world.

  • 45,000 stores equipped worldwide
  • In-store visit data, 20× more precise than GPS
  • Starts from your existing budget
SPRING CAMPAIGN · 12 STORESStore revenue contribution
Mar 3 – May 25, 2026
Media spend$48,000
Shoppers exposed31,540
Shopper coverage27%
Waste recovered$10,600lost before Kairos AI
Share of store visitors exposed to the campaign, by weekBefore KairosSteered by Kairos
Week 5: Kairos takes over · 5% → 27%
STORECOVERAGECONTRIBUTION
Raleigh, NC31%$18,400
Richmond, VA27%$14,900
Hartford, CT24%$11,200
Sample data for illustration

Pilot your budget, for your stores as for your e-commerce

Stop spending blind. Right now.

Did you know that every campaign you run loses you money? You pay to expose people who will never set foot in your stores. It is 150 years old, and it has a name: media waste. Kairos AI reduces it to raise the contribution to in-store revenue of the media budgets you allocate, online or offline.

See the channels
DOOH · Mall totem
Billboard · Highway
Connected TV
Social · Meta
Direct mail
KSteered by in-store revenue, by Kairos AI
+0%in-store revenue contribution gained
Demo data for illustration

Trusted by 45,000 stores, among the most demanding retailers.

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Media waste calculator · Kairos AI barometer

How much of your media budget reaches people who never walk into your stores?

Pick a channel and the monthly budget you put on it. Today, nobody tells you how much of it reaches people who never walk into your stores. Our barometer, measured with beacons in 45,000 stores, does.

1 · The channel you buy

2 · Your monthly budget on it

Budget per month$5,000
$500$7.5k$15k$22.5k$30k

Where that budget goes

??
Reaches people who never enter your stores: ?Reaches your real visitors: ?

Today, nobody can tell you how this bar splits. That is what running blind means.

Your dead loss today

On this channel and this budget, our barometer gives a precise share of your spend that reaches people who never walk into your stores. Money you pay every month for nothing.

Based on the Kairos AI barometer: campaigns measured in store with beacons, across 45,000 stores.

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Leave your details: we send you the estimate for this channel, and a personalized study for your sector, built on your own channels and budgets.

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Built on the Kairos AI barometer: campaigns measured in store with beacons.







    30,000+

    campaigns boosted on in-store revenue contribution

    45,000+

    equipped stores across Europe and North America

    CESP-audited

    uplift methodology, audited by the world's best experts in measurement methodology

    Same budget, more contribution to store revenue

    2% of exposed visitors

    The more of them a campaign reaches, the more it contributes to your in-store revenue. That is what Kairos does: at equal budget, it moves your spend toward the channels that reach your shoppers, and the campaign’s contribution to store revenue climbs with the curve.

    Contribution to store revenue
    Visitors exposed to the campaignNot reached yet
    Illustrative example

    STEP OUT OF THE DARK

    Full-funnel media steering for retailers who’ve been flying blind

    Interface figures are illustrative.

    For advanced marketers and rich media plans: the best media mix modeling

    Iterating together toward the best mix, to maximize the in-store revenue contribution of your budgets.

    Kairos AI does not only measure each channel. It looks for the exposure sequence that contributes most to in-store revenue: which channel opens, which one repeats, which one closes, and on which day. Below, the winning week of a national retailer on the demo account.

    The winning sequence · typical week

    Cumulative index of useful exposed visitors (base 100 = first solo exposure)

    MON
    TUE
    WED
    THU
    FRI
    SAT
    SUN
    Step 1 · TuesdayTV ×3 · Priming3 exposures, access + prime time. Nothing before: silence pre-flight.100index
    Step 2 · D+1YouTube ×2 · Bounce6-second bumpers served to the people exposed to TV.118+18
    Step 3 · Thu/FriDisplay ×4 · Repeat4 repetitions, capped at 2 per day.139+21
    Step 4 · FridayMeta ×2 · ReminderStories + feed, the day before the weekend.156+17
    Step 5 · SaturdayDOOH ×1 · Last mileScreens in the trade area, on the day people shop.172+16

    Indices computed on exposed visitors. Same budget, sequenced journey versus simultaneous activation of the same channels. Demo data, national retailer, typical week outside peak.

    Sequenced journey

    172index, versus 160 for the same mix unsequenced (+12 pts)

    Cost per useful exposed visitor

    −18%same channels, same budget, right order and rhythm

    Reversed sequence

    131DOOH first, TV after: the index drops. TV priming conditions every exposure that follows.
    Order

    The wide screen opens, the street closes. TV priming conditions the efficiency of every following exposure.

    Rhythm

    48 hours max between two steps. Beyond that, the previous wave fades. The YouTube bounce at D+1 of TV is the most profitable link in the chain.

    Saturation

    4 display repetitions, not more. Beyond 4 contacts, each extra impression adds no useful exposed visitor: it is pure media waste.

    The problem

    Out of 100 people walking into your store today, how many saw your advertising?

    Most store chains can’t answer. Billboards are reported with photos, radio with ratings, local TV with GRPs, digital with clicks. None of these tell you what happened at the door, so two things stay hidden: what each channel adds to your sales, and the share of your budget spent on people who never visited your stores.

    According to our latest studies, that share ranges from 18% to over 77%. It isn’t a measurement gap—it’s cash bleeding out on every campaign. Kairos AI pinpoints it, then slashes the bulk of it.

    And it starts with the quality of the visit data. Platforms that evaluate store visits with GPS technology get the visit wrong in 95% of cases (our internal study). With that data, you cannot grow the in-store revenue contribution of your budgets in any reliable way. Kairos AI measures visits with in-store beacons, 20× more precise than GPS.

    2 to 4x

    media waste reduction measured on our clients' plans

    45,000+

    equipped stores, measured with our own beacons

    8+ years

    of campaign and footfall data, 30,000+ campaigns training our AI algorithms

    Built for store chains that spend on local media
    without seeing what comes back.

    Your media spend runs blind, and part of it is lost. Billboards, radio, local TV and print reach some of your customers, but none of them tell you what they add to your sales, nor how much of the budget was spent on people who never visit.

    Kairos AI measures both with beacons in your stores, then recovers the lost part and puts it on the shoppers who actually walk in.

    Book a demo
    KYour media mix
    OOH
    BillboardsOut-of-home
    ✓ Measured
    FM
    Local radioAudio
    ✓ Measured
    TV
    Local TV & CTVVideo
    ✓ Measured
    DM
    Direct mailPrint
    ✓ Measured
    SOC
    Social adsPaid social
    ✓ Measured
    K
    Your storesIn-store contribution to revenue
    ✓ Connected

    Run by people who've measured offline media for years. From store setup to measurement and budget decisions, our team runs the campaign with you.

    A dedicated media strategist, free in-store beacon setup and clear revenue contribution reports.

    Talk to our team
    KCampaign plan · Spring launch
    Goal setupRevenue contribution target per store
    MSMedia strategistDone
    Store setupBeacons installed in 12 stores
    FEField engineerDone
    LaunchBillboards, radio and local TV
    MSMedia strategistDone
    MeasurementIn-store revenue by channel
    DAData analystIn progress
    Budget reviewShift spend to what sells
    MSMedia strategistScheduled
    app.kairosfire.com/insights
    KairosKairos AIInsights
    INSIGHTS
    Media waste
    Store revenue
    Budget plan
    Stores
    Spring campaign · Media wasteLast 30 days
    Sample data for illustration
    Your stores, measuredEvery visit, every day
    Beacon in each store
    Daily store visits
    No third-party location data
    Your media, in one viewOffline and online, same metric
    Billboards
    Radio & Connected TV
    Meta & Google
    How it works

    From blind spend to steered spend in four steps

    01

    Deploy

    We ship beacons to your stores. Your team plugs them in. From day one, Kairos learns who actually visits.
    02

    Measure

    We match your visitors with your campaign exposure, billboard by billboard, station by station, ad set by ad set.
    03

    Activate

    Kairos AI runs a first campaign on a budget you already have, with a neutral third party to compare results.
    04

    Scale

    Budget moves to the media that contributes most to in-store revenue. You report to your board and your store managers with one number they understand.
    Kairos AI · Brand performance

    You paid for performance.Now you get it.

    Every media dollar steered and measured by your stores’ revenue.

    Meta
    YouTube
    CTV
    TikTok
    Display
    DOOH
    Search
    Audio
    OOH
    Snap
    Radio
    Print

    Every media channel you buy

    Social, CTV, display, digital out-of-home: your campaigns run where your customers spend their time.

    Channels we activate →
    KIn-store measurement
    Exposed visitors (30 days) 12,480
    Visitor coverage 38%
    Media waste detected 41%
    Illustrative example

    In-store measurement Kairos beacons

    Beacons installed in your stores link every campaign to the customers who actually walk in.

    How we measure →
    In-store revenue contribution, live campaign
    +$184k
    Illustrative example

    Steered by revenue

    Kairos AI moves budget toward what brings customers into your stores, and shows what every campaign returns.

    AI optimization →
    Who is it for?

    Built for store chains that buy local media and want the lost dollars back

    1 to 20 stores

    Local Pilot

    We start from the budget you already have, not a dollar more. Beacons included. We measure your media waste, cut it, raise your campaigns’ contribution to in-store revenue, and give you the report your stakeholders expect on what your media efforts bring back.

    From $300 per campaign, per store

    Minimum per store and per campaign. No commitment beyond the pilot.

    20 to 200 stores

    Regional Program

    Kairos AI takes over the channels you were running blind, recovers the waste and steers the recovered budget by in-store revenue, with monthly reviews with your network and your store managers.
    No agency fee

    Performance-based business model, from $50k per year.

    Join the 250 brands that deployed our technology inside their stores

    Read customer stories

    Results · Baseline, then iteration

    Same budget. More revenue in store.

    The first campaign is your baseline. At each iteration, Kairos AI operates a larger share of the plan, cuts the media waste it finds and moves the money toward the channels and sequences that contribute most to in-store revenue.

    Baseline · before Kairos

    Campaign 1

    Media budget$100k
    Contribution to in-store revenue$67k
    Budget steered as beforeContribution

    Current iteration · with Kairos AI

    Campaign 2, same $100k

    Media budget$100k · 60% steered by Kairos
    Contribution to in-store revenue$102k
    As beforeSteered by KairosContribution
    Contribution gain+$32k
    Waste recovered$13klost before Kairos AI

    Demo data, one national retailer. Gains are measured on the share of the plan Kairos operates; that share grows at each iteration.

    Why Kairos

    Not another dashboard

    Foot-traffic panels tell you how busy your store was. Geofencing tells you a phone passed by. Kairos tells you whether the people who bought from you had seen your ad, then changes where your money goes. One partner for measurement and media buying, no agency margin in between.

    FAQ

    Questions, answered.

    Everything you need to know about recovering the media budget you spend blind.

    Book a demo
    Do I need to be a big retail chain to use Kairos?

    No, and that is the point. Kairos AI is built for store chains from 1 to 200 locations, not for big retailers with big media plans. If you spend money on billboards, radio, local TV or social and can't tell what it brings back in store, part of that budget is lost today. That is what we recover.

    How much does it cost to get started?

    We start from your existing media budget. Our job is to make it as effective as possible, not to push you to spend more. Beacons are free, with no hidden cost. Book a demo and we'll size it with you in 30 minutes.

    How is Kairos different from foot-traffic or location-data tools?

    GPS data is poor by design: collecting a reliable location signal from a smartphone is throttled by the operating systems to preserve battery, so most “visits” are inferred, not observed. Our internal study (150K visits across 400 sites) found that about 95% of GPS-based visit data is wrong. Kairos uses beacons installed in your stores, so the measurement comes from your locations, not from a panel of anonymous phones. And even if you never work with Kairos AI: do not base a business decision on GPS visit data.

    Which media does Kairos work with?

    All of them, including the ones that are usually impossible to measure: billboards, radio, local TV, CTV, print, direct mail and flyers, as well as social and search. Because measurement happens in store, you can compare every channel on the same scale.

    Is my data safe?

    Yes. Kairos doesn't buy or resell third-party location data, and results are reported in aggregate. Your sales data stays yours and is never shared with other advertisers. [Compliance mention: GDPR / CCPA]

    What is Kairos?

    Kairos is a measurement and media steering platform for physical retail. It shows how much in-store revenue each campaign contributes, so you can cut what doesn't work and put more behind what does.

    Who is Kairos built for?

    Owners and marketing teams of businesses with physical stores: independent retailers, franchisees, multi-location brands and regional chains that invest in offline media and want to manage it by ROI.

    Can I keep my current agency or media partners?

    Yes. Kairos sits on top of your existing media plan. Your agency keeps buying; you finally get an independent read on what each budget brings back in store.

    How do I measure incrementality with Kairos?

    On performance campaigns (promotions, sales events, local offers), Kairos compares stores and periods exposed to the campaign with control groups to isolate the incremental lift. On brand campaigns, we track their contribution to store revenue over time, which is a better indicator than short-term lift for that kind of investment.

    Get started with Kairos in one call

    CPV lowered by 15% to 48% on Kairos AI activations (2024-2026) · ROI from 3x to 15x on measured drive-to-store campaigns · CESP-audited methodology