Opportunity for real-time optimizations of your campaigns.
By analyzing the in-store data records, Kairos Fire provides insights on the best audiences to target depending on the objectives of your campaigns (retention, acquisition, DTS, DTW, Branding, …).
For the same media spending, Kairos enables you to maximize the exposition of the target audiences, while maintaining the performance of your online KPIs.
By harnessing the data collected on the catchment areas of your points of sale, Kairos Fire enables you to chose the best areas to target depending on the objectives of your campaigns: the “warmest” zones for retention purposes, and the “coldest” ones for acquisition purposes.
In order to lower your Cost per Exposed Visitor, Kairos Fire shares insights during each of your campaigns on the best performing audiences (in terms of in-store trafic) to allow the media trader to operate budget reallocattions.
As an outcome of these trade-offs: an increase in exposed visitors, and a decrease in CPV.
Our technology offers a detailed knowledge of the catchment areas of all your points of sale. This enables advanced geographical optimizations of your local geomarketing campaigns.
